Home | Pure Content Develop

THE ART OF BUILDING COMMUNITY THROUGH AUTHENTIC STORYTELLYING

Our Focus

From strategy to storytelling, we help
businesses express who they are clearly,
authentically through visuals and words that
build trust and community. From curated
visuals to campaign direction, every project
begins with listening: to your story, your
purpose, and your people.

Our goal is simple to create content that
resonates, not just reaches.

we craft content with clarity and purpose;
blending story, strategy, and authenticity to
help brands connect with their audience in
real, lasting ways.

Content Strategy

Shaping brand stories that feel genuine and aligned.

Visual Storytelling

Photography, short-form video, and reels that capture real people andreal moments.

Social Media Development

Building cohesive online identities that grow connection, not justfollowers.

Community Building

We designing content experiences that turn audiences into advocates.

Philosophy

Pure authenticity is what truly connects with people.
Good content feels real.

We bring a grounded, human approach to storytelling
combining design, strategy, and intention to help brands
grow with integrity.

We craft stories that last — stories rooted in people,
place, and purpose.

Our process — observe → capture → create → connect
— turns real stories into meaningful digital experiences
that inspire engagement and build community.

Process

JEMMA OWEN

FOUNDER

Bless Start

Bless Start Coffee is a social enterprise delivering freshly roasted coffee while empowering young entrepreneurs to launch their own coffee cart businesses.

I developed and managed their social media presence from the ground up, shaping a clear brand personality and storytelling framework. Content was designed to highlight both the quality of their coffee beans and the wider mission behind the brand — attracting coffee lovers while engaging prospective students for their entrepreneurial programme.

This dual-focus approach helped position Bless Start not just as a coffee brand, but as a purpose-driven community built around opportunity, mentorship, and growth.

Portfolio

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OFFCAMPUS

OFFCAMPUS is a student-led fashion brand designed by students, for students.

I supported the development of the brand’s creative direction and content foundations, helping shape its identity, positioning, and storytelling approach. The focus was on building a scalable content framework that could support seasonal collections, student designers, and future growth.

East Magnolia

For East Magnolia Boutique, I supported their social media presence by creating engaging, video-led content designed to build a stronger sense of community around the brand.

My work focused on:

Introducing greater content variety to make the feed feel more dynamic and relatable
Producing product-focused videos that highlighted real-world styling and wearability
Developing outfit inspiration content to help customers envision looks they could recreate
Creating style challenge videos that encouraged participation, interaction, and conversation

This approach helped shift the brand’s social channels from purely promotional content toward a more community-driven space, encouraging followers to engage, share ideas, and feel part of the East Magnolia Boutique brand experience.